Psychographic groups presentation feedback

WWW-

• Good descriptions
• Typical texts/trends - detailed: Facebook, BBC, Metro, ITV
• Some images

EBI-

• Twerking is not a trend
• A middle class white man can not be called 'Daquan' and name his son 'Bob'

Audience Theory

1) This article is suggesting that the long term effect of playing video games is dangerous on us and can increase aggressive behaviour. In reference to the Hypodermic needle model video games are a form of media and when it comes to violent games the study believes that information is being injected into the user and can therefore have a, not a short term, but a long term negative effect.

2)

People may criticise this front page as it refers to the boy as a violent video game addict. They may criticise it as this study has not yet been proven and ironically this newspaper is a form of media which is injecting information into the reader. It also refers to him as a 'son of a single mother', this is in bold, underlined and larger text. They make it seem like this is the reason he did what he did however the reason behind it is not there.

Two-step flow model

1) The two-step flow model is a more detailed and complex version of the Hypodermic needle model. It suggests that 'opinion leaders' control how the audience think, not the media itself. Opinion leaders were usually people of influence with greater access to information. I don't think it is as relevant today as when it was first created when propaganda played a large part of this while it does not really exist in most parts of the world. 

2) The YouTuber 'The cynical Brit' fits into the two-step flow model  as people that have YouTube channels have a small influence over their audience. Furthermore when he gives his thoughts and opinions to his audience they maybe influenced by what he says.

3) The people that are seen as the most influential Tweeters have a large impact on the two-step flow model as they are the 'opinion leaders'. Social media has a large influence over how people think as they are seen as more important then normal people. Their thoughts and opinions does manipulate how the audience thinks.

4) Jamal Edwards fits into the two-step flow model as he has gained influence over certain audiences and what he posts and conveys to his audience may impact their thoughts or beliefs.

Psychographic groups: Mainstreamers

https://docs.google.com/presentation/d/1_I_RyPWUMY-2uF8XlYADsLUuwXnnU0J0vMF3EytstA0/edit?usp=sharing

Psychographic group

I thought I was a reformer however my number one value was control which is a characteristic of a succeeder. However my second highest value was enlightenment which is a characteristic of a reformer. I agree I am a reformer and sometimes I believe in the values of a succeeder however I do not think I am a succeeder at this point in time.