Psychographic groups presentation feedback

WWW-

• Good descriptions
• Typical texts/trends - detailed: Facebook, BBC, Metro, ITV
• Some images

EBI-

• Twerking is not a trend
• A middle class white man can not be called 'Daquan' and name his son 'Bob'

Audience Theory

1) This article is suggesting that the long term effect of playing video games is dangerous on us and can increase aggressive behaviour. In reference to the Hypodermic needle model video games are a form of media and when it comes to violent games the study believes that information is being injected into the user and can therefore have a, not a short term, but a long term negative effect.

2)

People may criticise this front page as it refers to the boy as a violent video game addict. They may criticise it as this study has not yet been proven and ironically this newspaper is a form of media which is injecting information into the reader. It also refers to him as a 'son of a single mother', this is in bold, underlined and larger text. They make it seem like this is the reason he did what he did however the reason behind it is not there.

Two-step flow model

1) The two-step flow model is a more detailed and complex version of the Hypodermic needle model. It suggests that 'opinion leaders' control how the audience think, not the media itself. Opinion leaders were usually people of influence with greater access to information. I don't think it is as relevant today as when it was first created when propaganda played a large part of this while it does not really exist in most parts of the world. 

2) The YouTuber 'The cynical Brit' fits into the two-step flow model  as people that have YouTube channels have a small influence over their audience. Furthermore when he gives his thoughts and opinions to his audience they maybe influenced by what he says.

3) The people that are seen as the most influential Tweeters have a large impact on the two-step flow model as they are the 'opinion leaders'. Social media has a large influence over how people think as they are seen as more important then normal people. Their thoughts and opinions does manipulate how the audience thinks.

4) Jamal Edwards fits into the two-step flow model as he has gained influence over certain audiences and what he posts and conveys to his audience may impact their thoughts or beliefs.

Psychographic groups: Mainstreamers

https://docs.google.com/presentation/d/1_I_RyPWUMY-2uF8XlYADsLUuwXnnU0J0vMF3EytstA0/edit?usp=sharing

Psychographic group

I thought I was a reformer however my number one value was control which is a characteristic of a succeeder. However my second highest value was enlightenment which is a characteristic of a reformer. I agree I am a reformer and sometimes I believe in the values of a succeeder however I do not think I am a succeeder at this point in time.

Narrative Task

I, Robot

This movie starts of by being in an equilibrium however a rogue robots that defies the three laws of robotics, this is the disequilibrium. In this scene detective Spooner, played by Will Smith, is the hero and protagonist. He is also with a woman called Susan who plays the helper in this scene as she shows him around the factory. The rogue robot appears to be the villain in this scene however later on in the film he joins forces with detective Spooner to take down the real villain, V.I.K.I.

There are a few enigma codes that holds the audience's interest such as, why has this robot suddenly decided to defy the three laws? and what are the robots true intentions? The action code is at the start of the scene when the detective draws his gun. This signifies that there will be some action in this scene. This movie also follows the linear pattern of progress to a resolution in the form of beginning, middle and end.

Heroes

Heroes is a drama that revolves around multiple characters so it is logical that is follows the multi-strand narrative pattern. This is when more then one narrative is running parallel involving different characters and narratives. There are multiple enigma codes for this scene, one being who survives the fall and does he catch the girl?

When considering Todorov's theory of equilibrium, we know that there was once a state of equilibrium before the characters got their powers. In this clip the disequilibrium is the villain trying to take the powers of the other characters. Propp's character theory was fairly easy to apply to this scene. The clear hero was the man in the brown jacket as he was trying to help the cheerleader who was the princess in this scene. The villain was the man who was dressed in all black and had his face covered by the shade from his cap. However at the end of the scene there was another woman who may of been the real villain who is using the man dressed in all black as a puppet.

Coco Pops Advert

This advert starts in a state of equilibrium by everyone happily eating their cereal together around a table. The disequilibrium then occurs when the villain, which is the crocodile, tries to steal the Coco Pops from the other animals. The hero is the monkey as he ultimately reclaims the cereal while the hippo helps the monkey in this ordeal. Also the chameleon is a helper.

The enigma code that holds the audience's attention and control how much we know. In this advert people want to know if the crocodile is going to get away with the cereal or if the monkey can get it back for him and his friends.

Institution: Cool Brands Research

Nike

Nike follows a few of Dyer's lines of appeal. One of their main ones is elite people and experts. This is emphasised even through their advertising when they use real athletes so promote their brand. They make it seems as if you will be just as good simply for wearing Nike merchandise. I think they're a cool brand as the teens of today often have trends of it is seen as fashionable to wear Nike.

Aston Martin

Aston Martin is seen as very cool as they are a very prestigious and luxurious brand which only a select amount of people can afford, the majority cannot. When it comes to Dyer's lines of appeal it follows rich and luxurious lifestyles.

Bang & Olufsen

I think that Bang & Olufsen is a very cool brand as they design unique merchandise. Some of their speakers have very sleek and fashionable designs while their headphones and earphones are very different to what is normally seen on the market. They produce more high-end products so when it comes to Dyer's lines of appeal rich and luxurious lifestyles is important.

Instagram

I would describe Instagram as cool at this moment of time as it very popular amongst a wide range of people. Even very popular celebrities ,such as The Rock, use Instagram on a daily basis. When it comes to Dyer's lines of appeal it mainly includes self-importance and pride. This may just be my perspective but a large amount of Instagram users use it to feel important in today's society.

Sony

I would describe Sony as cool mainly because they make good reliable products so therefore they are popular. They also made PlayStation which is a series of video game consoles, which I believe to be cool because of its success. When it comes to Dyer's lines of appeal it covers multiple of them. Mainly it covers rich, luxurious lifestyles as they are a high-end brand and their merchandise isn't the cheapest. Also they make fairly new technology as well as new and innovative ideas.

Brand values task

Converse

1) Converse as a brand is built mainly on self-importance and pride when it comes to Dyer's lines of appeal. This is important as this line of appeal deals with one of our social needs. Converse has created a certain brand image through and advertising and other methods. This is a large part of the company as people who wear their shoes feel like the brand links to their identity. They have an advert that was released in 2015 where they ask people to describe themselves. A common theme occurs of the lazy, unique, delinquent kind of idea.

2) The converse brand is about pride and being different.

3) Unique

Haribo

1) Haribo is seen as a fun and playful company that makes a variety of sweets. When it comes to Dyer's lines of appeal Haribo comes under a few of them, including happy families. Haribo is a colourful brand that targets kids as well as their parents in some of their advertising methods. Also childhood is another one of Dyer's lines of appeal that Haribo cover. The older audience can have a feeling of nostalgia when they see Haribo as there is a high chance the person has eaten gummy sweets of some kind with the possibility of it being Haribo.

2) Haribo, as a brand, is built mainly around fun and childhood.

3) Joy

Puma

1) Puma is a large company that produces athletic and casual footwear, as well as sportswear. In reference to Dyer's lines of appeal elite people and experts are a large part of Puma when it comes to their campaign. Most recently Puma used Usain Bolt to promote athletic footwear. This also links to successful careers. Successful careers is mainly focused on sports related careers and then is advertised using people that have been successful in those fields.

2) Puma is a professional brand that is about quality.

3) Authentic

Virgin

1) Virgin is a multi-national branded conglomerate. It is linked to multiple of Dyer's lines of appeal including happy families, rich, luxurious lifestyles and glamorous places. In their campaign they always want to appear family friendly however they also want you to feel like apart of their family by being warm and welcoming. In their most recent advert they show people visiting glamorous places and living life in a luxurious way. Beautiful women are also apart of their campaign as they use attractive women as air hostesses. They also aim to give their customers high standards as Virgin is considered a high end company.

2) Virgin is a large family friendly company.

3) Prestigious

BBC 2

BBC 2 aims to be a mixed-genre channel that appeals to a broad adult audience. They show a range of television shows from Newsnight to Top Gear to University Challenge. Even though they show a range of shows they have a tendency to lean to the more high-brow programmes. High-brow programmes aim to inform and educate with a high production value, such as news shows and documentaries.

BBC 2 mainly attracts people over the age of 35. BBC 2 takes a more niche approach when it comes to choice of programmes to air, as it tends to not show the mainstream or popular shows. BBC 2 is also funded by the television licence, this means that it is commercial-free. 

Media Institutions

Disney

The Walt Disney Company was founded by Walt Disney and Roy O. Disney. Disney is a large media and entertainment institution founded on October 16, 1923. It's choice of a fairy tail theme has proven to be successful as Disney has a net worth of $5 billion. It's main influence was creativity, imagination of youth and the ability to think beyond. Disney also bought the computer animation film studio, Pixar. Pixar is most commonly know for it's CGI-animated feature films. CGI stands for  computer generated imagery. Disney is a very large institutions that has many synergies such as; Hollywood record, Disney land, Disney live, Disney channel, Disney comics and Marvel.

News Corporation

News Corporation is a mass media institution and was founded by a man called Rupert Murdoch in Australia. Originally News Corporation was one institution however after concerns from shareholders Rupert Murdoch decided to split the company into, one focused on media and the other focus on publishing. The media side was called 21st Century Fox. An example of synergy they have used before is in an episode of "The Simpsons".

ITV

ITV is a TV network that was launched in 1955, it first started broadcasting on channel 3 so naturally it was very popular when it first launched due to the lack of existing channels. ITV is regulated by Ofcom to provide competition with BBC. ITV is also a commercial TV network which means they get their money from advertising instead of public-service broadcaster. ITV has many synergies such as ; CITV, ITV 2 and ITV 3.

The Guardian

The guardian, originally called the Manchester Observer, was founded by John Edward Taylor in 1821 and was published only on a Saturday. The Guardian was one of the first fully coloured and sized broadsheet newspapers. A broadsheet newspaper is a newspaper with a large format that is regarded as more serious then tabloids. The guardian has a synergy online where the user is able to read about the news. In addition to their online synergy they also use The Observer as another synergy.

Twitter

Twitter was founded on March 21 2006 by a man named Jack Dorsey. Twitter uses UGC to function, UGC stands for user generated  content. People that have registered with Twitter are able to read and post tweets while unregistered users can only read them. There is 304 million monthly active users, this shows how successful Twitter has become. It has many popular synergies such as; Vine, YouTube and the mobile app.

BBC

On 18 October 1922 John Reith founded the British Broadcasting Corporation (BBC). The BBC is a public-service broadcaster, unlike ITV, this means it is mainly funded by the television licence fee. The BBC spends 50% of its expenditure on its television service as oppose to its radio and online service. The BBC remit is "Inform, educate, entertain". It has an online synergy called BBC iPlayer as well as multiple channels including; BBC 2, BBC 3 and BBC 4.

Sony

Sony was founded on the 7th May 1946 in Tokyo, Japan. It was founded by Masuru Ibuka and Akio Morita. Sony Corporation primarily focuses on consumer and professional electronics with multiple divisions. Sony divisions are electronics, motion pictures, music and financial services. 

Vivendi

Vivendi is a French multinational mass media institution, it provides services with music, television, tickets, film and video hosting service. It was founded by a man called Vincent Bollore. The company Vivendi also owns a French TV channel.

Viacom

Viacom is also a mass media company that was founded May 3 1971. Their main interest are in cinema and cable television however they do partake in other activities. It was founded by Tom Freston and Sumner Redstone. The company Viacom has been very successful as they have a net worth of $6.2 billion. Viacom has multiple divisions which include Viacom Media Networks and Viacom International Media Networks.