Brand values task

Converse

1) Converse as a brand is built mainly on self-importance and pride when it comes to Dyer's lines of appeal. This is important as this line of appeal deals with one of our social needs. Converse has created a certain brand image through and advertising and other methods. This is a large part of the company as people who wear their shoes feel like the brand links to their identity. They have an advert that was released in 2015 where they ask people to describe themselves. A common theme occurs of the lazy, unique, delinquent kind of idea.

2) The converse brand is about pride and being different.

3) Unique

Haribo

1) Haribo is seen as a fun and playful company that makes a variety of sweets. When it comes to Dyer's lines of appeal Haribo comes under a few of them, including happy families. Haribo is a colourful brand that targets kids as well as their parents in some of their advertising methods. Also childhood is another one of Dyer's lines of appeal that Haribo cover. The older audience can have a feeling of nostalgia when they see Haribo as there is a high chance the person has eaten gummy sweets of some kind with the possibility of it being Haribo.

2) Haribo, as a brand, is built mainly around fun and childhood.

3) Joy

Puma

1) Puma is a large company that produces athletic and casual footwear, as well as sportswear. In reference to Dyer's lines of appeal elite people and experts are a large part of Puma when it comes to their campaign. Most recently Puma used Usain Bolt to promote athletic footwear. This also links to successful careers. Successful careers is mainly focused on sports related careers and then is advertised using people that have been successful in those fields.

2) Puma is a professional brand that is about quality.

3) Authentic

Virgin

1) Virgin is a multi-national branded conglomerate. It is linked to multiple of Dyer's lines of appeal including happy families, rich, luxurious lifestyles and glamorous places. In their campaign they always want to appear family friendly however they also want you to feel like apart of their family by being warm and welcoming. In their most recent advert they show people visiting glamorous places and living life in a luxurious way. Beautiful women are also apart of their campaign as they use attractive women as air hostesses. They also aim to give their customers high standards as Virgin is considered a high end company.

2) Virgin is a large family friendly company.

3) Prestigious