Institution: Cool Brands Research

Nike

Nike follows a few of Dyer's lines of appeal. One of their main ones is elite people and experts. This is emphasised even through their advertising when they use real athletes so promote their brand. They make it seems as if you will be just as good simply for wearing Nike merchandise. I think they're a cool brand as the teens of today often have trends of it is seen as fashionable to wear Nike.

Aston Martin

Aston Martin is seen as very cool as they are a very prestigious and luxurious brand which only a select amount of people can afford, the majority cannot. When it comes to Dyer's lines of appeal it follows rich and luxurious lifestyles.

Bang & Olufsen

I think that Bang & Olufsen is a very cool brand as they design unique merchandise. Some of their speakers have very sleek and fashionable designs while their headphones and earphones are very different to what is normally seen on the market. They produce more high-end products so when it comes to Dyer's lines of appeal rich and luxurious lifestyles is important.

Instagram

I would describe Instagram as cool at this moment of time as it very popular amongst a wide range of people. Even very popular celebrities ,such as The Rock, use Instagram on a daily basis. When it comes to Dyer's lines of appeal it mainly includes self-importance and pride. This may just be my perspective but a large amount of Instagram users use it to feel important in today's society.

Sony

I would describe Sony as cool mainly because they make good reliable products so therefore they are popular. They also made PlayStation which is a series of video game consoles, which I believe to be cool because of its success. When it comes to Dyer's lines of appeal it covers multiple of them. Mainly it covers rich, luxurious lifestyles as they are a high-end brand and their merchandise isn't the cheapest. Also they make fairly new technology as well as new and innovative ideas.